Restaurant Digital Marketing Services

In the present-day marketplace, businesses spend more money on digital marketing than all legacy marketing combined. This trend is only continuing to grow, and it’s for the simple reason that digital marketing gets powerful results. Traditional marketing has many limitations that digital marketing doesn’t, which has made online marketing vital for restaurants.

Digital Marketing for Restaurants

Digital marketing for restaurants takes many forms. Some methods are more similar to traditional marketing, such as using pay-per-click restaurant Google ads to hold onto the top spot for important keyword strings. However, this is only a fraction of everything that digital marketing encompasses. By leveraging web content, ethical search engine optimization, customer testimonials, and a well-managed social media presence, you can create a brand that markets itself.

Digital Marketing for Restaurants

Digital marketing for restaurants takes many forms. Some methods are more similar to traditional marketing, such as using pay-per-click restaurant Google ads to hold onto the top spot for important keyword strings. However, this is only a fraction of everything that digital marketing encompasses. By leveraging web content, ethical search engine optimization, customer testimonials, and a well-managed social media presence, you can create a brand that markets itself.

Local SEO and Google My Business Put You On the Map

Delivery is more popular than ever recently, but even visits to sit-down restaurants often start with a search engine. When someone is out on the town, they’re likely to consult a web search such as “restaurants near me” and check out testimonials from people who’ve eaten there. You can play into this reality by developing local SEO that targets the web searches, tastes, and trends in your area. Make it as easy as possible for people to learn about your restaurant with a robust Google My Business listing, where they can quickly peruse the endorsements of your past testimonials.

Incorporate Videos

Many people, especially the powerful Millennial buying generation, love consuming information through videos. Adding a behind the scenes look at a busy night in your restaurant or including some simple tutorials of your favorite dishes can really boost your web traffic. The web crawlers, part of Google’s search engine algorithms, scan the content of websites in addition to keywords. Sites that have multiple forms of media, not just text, typically rank higher.

The quality of the video is just as important as the quality of the content. For a business, you need a professional-looking video that presents you in your best light. Our videographer services can help you create and produce fun, sharable videos.

Increase Your Likes and Followers

Leveraging social media can help you reach more customers. Our digital marketing service can use sites like Instagram, Facebook, and Twitter to create branded content that tells your unique story. Creating an engaging social media profile can help you stand out from the crowd of restaurants online. Plus, social media allows your fans to engage with you more, asking questions about dishes or commenting on your photos, videos, and blogs.

Managing social media for a restaurant or restaurant group is a full-time job, and maintaining new contact and interacting with people on social media can take a lot of time. We can help you integrate your social media and your website, directing customers from one site to the other. We can help you ask for feedback from fans, like what their favorite dishes are, or some specials they’d like to see on your menu.

We can also set up timed posts or tweets so that your content is always fresh.

Work With Influencers

Having a strong social media presence is important to gaining new customers, but you can really increase your visibility online by partnering with local influencers in the foodie scene. Social media influencers may have a large following, and when you’re cross-promoting your brand with theirs, you’ll benefit from their reach.
We can help pinpoint several influencers to invite you to dine with you or shoot a video of them working on a new recipe with you. Or, you can invite local bloggers and restaurant critics for a meal to encourage them to write positive reviews of your business. Maybe you can invite guest bloggers to post on your site, promoting their participation on your site with theirs.

Our service includes finding the right influencers, local ones, that can partner well with your brand’s story, people whose social media presence fits with the personality of your restaurant and your own profile.

Create Promotions That Work

Text and email promotions still work, and part of our restaurant digital marketing services include creating actionable text and email promotions to bring your new followers into your restaurant. We can help you gather a full email blast list and use customer management software to develop different promotions that appeal to different customer profiles.

Collecting business cards in a little fishbowl at your host stand can get you a big list of people you know that already like you, but don’t let those valuable email addresses collect dust! When you leverage your email address list into a marketing tool, you can see who’s read your emails, who clicks on any links you have, and who hasn’t read your emails for a while. We can help you tailor promotions to loyal customers and different ones to re-engage customers who have drifted away.

Ready To Get Started?

Digital marketing initiatives for your restaurant are a simple yet effective way to grow new business, engage more with your customer base, and help you develop a greater reputation around town. We’re a team of professional marketers who understand the specific needs of a restaurant, and we can’t wait to work with you.