Healthcare Marketing

Healthcare Marketing That Gets Results

Over 60% of consumers run a search online before booking an appointment in a major healthcare vertical. The exact percent of customers who ran a search before booking are:

  • 61% for chiropractors
  • 67% for clinics
  • 69% for hospitals
  • 71% for dentists
  • 71% for physicians and surgery
  • 74% for optomitrsts
  • 79% for nursing homes
  • 84% for physical therapists.

It’s abundantly clear that people turn online when looking to commit to a healthcare provider. With the right healthcare marketing strategy, healthcare providers can find new patients, increase communication with existing patients, and build a strong reputation in the local community.

Healthcare Marketing That Gets Results

Over 60% of consumers run a search online before booking an appointment in a major healthcare vertical. The exact percent of customers who ran a search before booking are:

  • 61% for chiropractors
  • 67% for clinics
  • 69% for hospitals
  • 71% for dentists
  • 71% for physicians and surgery
  • 74% for optomitrsts
  • 79% for nursing homes
  • 84% for physical therapists.

It’s abundantly clear that people turn online when looking to commit to a healthcare provider. With the right healthcare marketing strategy, healthcare providers can find new patients, increase communication with existing patients, and build a strong reputation in the local community.

A Website That Prompts Online Bookings

Your website is often your first impression for a potential new customer. Customers expect websites to be quick to load, easy to navigate, and informative. Not meeting customer expectations on any of these factors can lose your business potential bookings. For example, did you know that website conversions drop by 2.11% for every additional second of load time?

Arcadia Marketing will help you set up, run, and optimize your website for the best user experience. We will:

  • Help you build a custom website that fits your needs and brand
  • Optimize your site for quick load times
  • Reduce friction and unnecessary steps in the online booking process to increase conversions
  • Optimize for mobile users

Search Engine Optimization That Puts You Ahead of the Competition

Healthcare is one of the most competitive industries out there. And while search is a huge driver of site traffic, it can be a full-time job keeping up with Google’s changing ranking factors. Research shows that 95% of online traffic goes to results on the first page of Google. So being anything other than on the first page is costing your healthcare company revenue.

Search engine optimization can help your website get in front of local patients looking for your services. Through keyword research and optimization, online brand reputation management, and analytics, your site can organically perform better.

Connect With Your Customer Base on Social

It’s estimated that 82% of Americans are on social media. Traditional healthcare companies may think that social media marketing isn’t the right path for them, but they’re missing an ample opportunity. Social media marketing works and the proof is there. For example, several doctors have become famous on TikTok in recent months by creating short, consumable medical content. Their posts garner thousands of views, making them known worldwide.

Having a social media presence is an easy, cost-effective way to engage with your customer base. Healthcare providers can collect social reviews, which builds trust with new clients. Or, they can provide free educational content online to create a community around their organization.

PPC

An SEO strategy takes time. If a marketing agency ever tells you that they can have you on the top of page one for results in your healthcare industry in just a few weeks, don’t believe them. They’re going to use black hat SEO which will have short-term positive results but will quickly get your site blocked from ranking by Google. Simply put, SEO is a long-term strategy but also provides long-lasting results.

While your healthcare organization waits for the SEO results to improve, PPC can be a fast and effective way to drive online conversions. By “paying to play,” your company can be at the top of Google searches for keywords that matter to your business.

Arcadia Marketing’s PPC team is full of specialists that understand how to optimize your keywords and budget, so you get the highest ROI.

Content Creation & Blogging

Content creation has become a staple in every industry. However, it’s especially true for healthcare. When people suspect they’re dealing with a healthcare issue, their first instinct is to go online and research. Unfortunately, with so much content available online, it can be challenging for people to know which resources to trust.

Arcadia Marketing will help your organization build out a content strategy to get you out in front of your audience. By producing quality, researched information that benefits your audience, you can build trust.

More Than Just An Agency, We’re Your Partners

In the United States, healthcare advertising spending is expected to increase by 18% in 2021. As a result, this sector is getting increasingly competitive. And, your organization can benefit from professional help. Arcadia Marketing specializes in healthcare marketing services and can help you stand out from the rest. We’re a full-service agency that will partner with you to develop and execute a personalized marketing strategy that fits your business goals.

We’ll give you a call to discuss the marketing for you: